Analysing Titan Marketing Strategies

Analysing Titan Marketing Strategies Titan, a Tata group company entered the watch market in 1987. Since then it has developed into one of the most recognized brands in India. In fact, in a recent survey conducted by A the exclusive Insignia; PSI, for those turned on by technology; and Raga, which has been considered exclusively for women. Titan’s focus has always been on India. Research reveals some interesting facts and figures about this diverse market. The Indian market is estimated at 25 million watches a year, with 50 per cent being sold by the organized sector. Titan is the runaway market leader, with domestic sales of 6 million watches a year. There are 190 million watch-owning Indians; between them they own about 210 million watches. Urban India accounts for 120 million of these watches and 90 millions are on rural wrists. More men than women own watches in India, and more working women than housewives own watches. It is the rural segment within this diverse market that Titan is now looking to tap. â₠¬Å"The key to success is getting into the rural market on a larger scale. The company’s Sonata range is targeted at rural customers, and is part of a strategy where the alignment of price and reliability are crucial. The rage costs between Rs.495 and Rs.1,200 has showrooms exclusively for it, and is sold mainly in small-town India (Kelly, 2006, 144).

E-commerce Operations Management Essay Example | Topics and Well Written Essays - 1250 words

E-commerce Operations Management - Essay Example Since the first trimester of 2001 when the US e-commerce sales were $7931 million the overall sales increase by 242% six years later for a total $27,092 million online sales in the 1st quarter of 2007 (Plunkett Research, 2007). The largest retail firm in the world, Wal-Mart, caught on to this trend early and set up an internal and external ecommerce business infrastructure. This paper discusses e-commerce solution for customers and for internal business transaction by showcasing the capabilities of the multinational firm Wal-Mart Corporation. An electronic platform that allows business to interact with each other is a business to business network (B2B). A business to business application or e-biz is the exchange of products, information and services among business entities through electronic medium to achieve ecommerce transactions (Searchcio, 2001). The early emphasis of e-commerce was targeting business to customer transaction which has grown tremendously, but B2B have surprisingly become on the biggest forces driving the world ecommerce growth. B2B is a way to achieve significant savings in supply chain activities such as purchases and sales of product and services to other business partners. One of the simplest ways for other businesses to gain entrance into B2B networks is by utilizing the company home page as a portal for users to access a secured system to perform B2B transactions. Walt-Mart decided five years ago to convert their information system into a full B2B network to achieve greater efficiency in their relationships with suppliers and other vendors. The move was rapidly accepted by the business who are involve in business with Wal-Mart which enabled Wal-Mart to perform B2B transaction within a one year time span with 98% of its vendors (Zimmerman, 2003). Wal-Mart created its B2B application with the assistance of a software company called Coty. This firm provided the retail giant with the assistance

Behaviour in Social and Work Organisations Essay

Behaviour in Social and Work Organisations - Essay Example As argued out by McShane & Glinow (2009), the MARS model contains four pertinent aspects that directly impact on an individual’s performance. At the outset, motivation has been suggested to be the best strategy open to managers bent on boosting employee performance. The ability of an individual to perform a certain task should be critically analysed before placement. It is therefore imperative for managers to avoid any disparity between abilities and job profile during placement (Newstrom, 2007). An individual should behave within the parameters of the position occupied in the society. Newstrom (2007) maintains that no employee should be given roles conflicting with his or her culture. Finally, all the internal and external factors in an organisation must be favorable (Bratton, J. et.al, 2007) to allow an individual to perform. The Johari window has been used in explaining how people interact with one another. Anita (as cited in McShane & Glinow, 2009), explains that the Johari window has four panes which divides a person’s awareness into four different types. In the public pane is all the information about our lives that we bare open to the public. I may have a speck on my face and unless I use a mirror, I’ll never learn of the presence of the speck. Other people can observe this speck and thus know something I don’t know. This is my hidden or blind pane. The unknown pane on the other hand contains information about me that is not known to anyone including myself (McShane & Glinow, 2009). Such information could take the form of dreams or visions. Finally, the private pane contains an individual’s secrets kept hidden from others. Opening this private pane is called self-disclosure (Anita as cited in McShane & Glinow, 2009) which has its dangers. The EVLN model has been designed to explain the behaviour patterns of dissident members in an organisation intend on changing the